Advertising efficiency and the choice of media mix Essay

Advertising efficiency and the choice of media mix - Essay Example Advertising efficiency and the choice of media mix There is also space for print and radio advertising in an advertising strategy that reaches out to the customer base of Alfredo’s, which is niche and local. The focus should be on local advertising in local radio stations and local print publications such as local newspapers and local magazines. The local emphasis recognizes that Alfredo’s is a local business that is characterized by high quality offerings. A national print and radio campaign will not be cost effective for these reasons, that Alfredo’s clientele is mostly local, and Alfredo’s is a small operation catering to a local client base. It makes sense too, from an image perspective, to advertise in local print and radio, to emphasize that the bistro is local and has a local character and flavor. The appeal is to the home crowd, making it more personal, and making the advertising more attractive to the regular clients of the bistro, who live around the area. One can argue that for boys and girls, the real decision makers are the parents. With regard to sporting clothes in particular, parents arguably have the say on what their children wear, what their league affiliations are, and where they source their information relating to sportswear. Fathers for instance make use of sporting events as a way to connect with their children, with sporting events such as baseball games constituting bonding moments with their children.